coca-cola
The advert promotes coca cola as part of an exciting social experience. The headline says "Grab your pass to summers biggest festival" the word grab and tells the audience to go buy it and the word summer shows that its hot so a chilled drink would be great. The advert targets a young audience interested in music and festivals. The image shows a young person to represent the lifestyle the advert wants its audience to associate with coca cola. it suggests that drinking coca cola is connected to having fun .